No. One plan covers your whole team with no seats to pay.

How many credits does a lead cost?

A lead takes about 100–500 credits of research; a work email costs 50 more credits, only when one is found. A narrow audience costs more, and Pancake shows the real estimate before a search runs.

Can I use Pancake from Claude or Codex?

Yes. Connect Pancake to Claude or Codex with a browser sign-in and build Plays, review leads and edit messages from your chat via Pancake's MCP server.

Does Pancake send messages without my approval?

No. You approve every lead first, and messages are sent from your own account in your voice; you can edit any draft before it sends.

Pancake — Deploy GTM ideas that bring you customers

Pancake is an AI-powered go-to-market platform that builds a 'GTM Brain' from your website and runs automated lead generation as 'Plays': it sources leads matching your ICP from 30+ data providers, drafts a personalized outreach message for each lead in your voice, and sends it from your own accounts after you approve. Plays run on a schedule, keep searching for new leads, and handle follow-ups and reply handling so a positive reply gets your calendar link while other responses come back to you. It can also be driven from Claude or Codex via an MCP server.

Key Features

GTM Brain

Pancake reads your website and learns your ICP, personas, competitors and voice; every search and message starts from that context, and it learns from each lead you approve or pass.

30+ data providers included

Sources include Dealroom, TheirStack, Coresignal, Wappalyzer, Apify and Firecrawl, all included in one plan with no separate contracts, API keys or data bills.

Live buying signals

Tracks funding rounds, open roles, tech stacks, and social posts (and who reacts to them); Plays keep searching on your schedule so new leads keep arriving.

Personalized outreach in your voice

A personal message per lead, opened with their signal (a post, open role, or funding round), sent from your own account; edit any draft before it sends, and a reply stops the sequence.

Human approval before outreach

You approve every lead before anyone is contacted, and each lead shows why it fits and where the data came from.

Works from Claude or Codex

Connect Pancake to Claude or Codex with a browser sign-in; build Plays, review leads and edit messages from your existing chat via Pancake's MCP server.

Reply handling and meeting booking

Pancake follows up until the lead answers, sends your calendar link on a yes, and routes every other answer back to you.

Learning and analytics

Plays track contacts, replies and wins so you can see what works, with insights like reply-rate changes and what messaging performed best.

How It Works

Add your website

Pancake reads your site and builds your GTM Brain: who buys from you, what to say, and where to find them.

Describe your GTM idea

Type a prompt in Pancake, Claude or Codex; Pancake builds a Play (who to find, which signals, pace) that keeps searching for matching people.

Approve leads and close

Review each lead, approve it, and Pancake writes to them under your name from your account, following up until they answer and booking meetings on a yes.

Pros & Cons

Pros

Includes 30+ data providers in one plan, with no separate data contracts or API keys
Human-in-the-loop: you approve every lead before outreach and can edit any draft
Messages send from your own accounts in your voice, not a shared sending domain
Credit-based pricing with no per-seat charges for the whole team
Unused credits roll over and building Plays, messages and replies uses no credits
Operable from Claude or Codex via MCP, not just the web app

Who It's For

Best for

Startups and small teams that want automated, personalized outbound without hiring SDRs
Founders and GTM leads who want to test GTM ideas quickly (e.g., recently funded companies, companies hiring, companies rebranding)
Teams already using Claude or Codex who want to run GTM from their AI agent
Teams that want human approval before any message goes out

Not ideal for

Teams that want fully unattended, no-approval outbound automation
Very high-volume senders who need more than ~1,920–9,600 leads/month without a custom setup

Pricing

One plan structure, from $99/month per workspace, scaled by monthly credit level. 60,000 credits ($99) yields roughly 120–600 qualified leads/month; each level up doubles credits at a lower per-credit price. A 7-day free trial includes 15,000 free credits (credit card required; cancel before it ends to pay nothing). Unused credits roll over; work emails cost 50 extra credits each when found.

60,000 credits

$99/month

About 120–600 qualified leads a month; one workspace, whole team included

120,000 credits

$189/month

About 240–1,200 qualified leads a month; saves 4.5% per credit

240,000 credits

$359/month

About 480–2,400 qualified leads a month; saves 9.3% per credit

480,000 credits

$679/month

About 960–4,800 qualified leads a month; saves 14.3% per credit

960,000 credits

$1,299/month

About 1,920–9,600 qualified leads a month; saves 18% per credit

FAQ

What does Pancake do?

Pancake builds a GTM Brain from your website, finds leads matching your ICP using 30+ data providers and live buying signals, and sends a personalized message to each approved lead in your voice from your own account — with follow-ups and reply handling handled for you.

How much does Pancake cost?

Plans start at $99/month per workspace for 60,000 credits (about 120–600 leads/month), scaling to $1,299/month for 960,000 credits. Unused credits roll over; building Plays, messages and replies use no credits.

Is there a free trial?

Yes: sign up free and Pancake builds your Brain and shows the first leads. Add a card to start a 7-day trial with 15,000 free credits (about 30–150 leads). Cancel before the trial ends and you pay nothing.

Do I pay per seat?

Pancake